National Share a Story Month

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/ posted in Business, Business Growth, Uncategorized / 2 Comments

National Share-A-Story Month is an annual celebration of storytelling and sharing, set up by ‘Federation of Children’s Book Groups’. The theme for 2017 is ‘Picture a Story’, the idea being to celebrate the power of illustrations.

Why not take this month to share the story of your business? It helps to create an emotional bond with customers, and the loyalty that follows. Don’t blame it on having nothing to say either, look around you. Everything has a story. That coffee you’re drinking was once a bean in Ethiopia, but somehow now finds itself as a hot liquid on your desk. If a cup of coffee has a story worth telling, so do you.

Before you start writing, make sure your story is held in a place where people can find it. The point of sharing your story is so people see it and get the view of your company how you want them to see it, so don’t hide it away at the bottom. It might be best to put a tab along the top or left hand side of your page saying ‘Our Story’ or ‘About Us’ to grab the attention of people reading.

People will read it. Customers like to know they’re dealing with a business they can trust, or that share their views. Even more importantly are the people who will stumble across you by accident with no prior knowledge of you- a good tale could convince them to look into you further. It can also prevent a faceless, Grapes of Wrath style, view being made of the company and allow a customer to make more of a connection with you.

Start by thinking about your company: why did you start? When? Have you always been in the same area? Is your business family owned? Where do you take inspiration from? These are the things that give you an identity and separate you from the competition. Discuss the obstacles you have overcome to get where you are. Be honest and modest and show pride in what you’ve achieved. You are your biggest critic and a good review from you shows confidence that will radiate out onto potential customers.

Remember, not all stories have to be set in the past. Think of it like an online dating profile, tell people what’s important to you. Tell the truth, but also sell the best version of yourself.

If you only use fair trade farmers, add in a photo of one of them, or at the very least write about why you chose to do this. If your main concern is the quality of your product or service, then say it! Alternatively, if you prioritise a good price for your customers, make this known instead. Customers already know that you sell coffee or fix motorbikes, so use storytelling as a way of telling them what makes you different or what your drive is.

If you’re still not inspired or can’t think of anything worth writing about that has already happened, write about the future. Create a mission statement if you haven’t already about what you want to achieve. It doesn’t have to be something you will achieve alone, just a change you want to see and how you will do it. You don’t need to solve world peace, just show that you’re passionate.

You might not be Wilbur Smith, but by being honest and passionate you can be a great storyteller. Take inspiration from this month and decide how you are going to tell your own story, regardless of whether it’s about solving clime or your business ethos.

Like what you’ve read? Join us on twitter @npowerbusiness #energytogrow or Linkedin at npower Business

Comments on this article (2)

board of education | commented on 11.05.17

Whats up this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I'm starting a blog soon but have no coding expertise so I wanted to get advice from someone with experience. Any help would be enormously appreciated!

    Cassie Oliver | commented on 15.05.17

    Hello, It depends on the platform you use, and how your blog is set up. Most have a WYSIWYG editor these days. Hope this helps, Cassie

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