How green is your generation?

How green is your generation?

/ posted in Go Green..., Green, Green Living, Uncategorized / 2 Comments

Recent research by npower into which generation is greenest revealed some interesting insights. And perhaps the most important conclusion of all is that the young can learn from the not-so-young, and vice-versa (isn’t that always the way?).

We spoke to 2,010 UK homeowners* – when asked whether they considered themselves green, the over 55s were out in front with 56% and the under 25s propped up the rest with 42%.

When asked whether they try to be energy efficient in their home, it was a similar story. Only 61% of 18-24 year olds make an effort, whereas 85% of their baby boomer elders do so.

*We surveyed 2,010 homeowners: 144 18-24 year olds; 519 25-34 year olds; 497 35-44 year olds; 396 45-54 year olds and 454 people aged over 55.

So do people get greener as they get older? Well, it’s not quite as simple as that.

Let’s take a look at the green energy measures installed by different generations. 16% of the 18-24 year olds we spoke to had installed solar panels, in comparison to just 6% of people over 55. And a disappointing 40% of over 55s don’t think their actions will make a difference, compared to just 12% of under 25s who shared that view.

On closer analysis it becomes clear that the generations have very different attitudes to saving energy and being green. Broadly speaking, over 55s care about reducing their energy bills and take short-term measures to do so. The younger generation are more likely to worry about the future of the planet and take a longer view.

And that’s where the generations can learn from each other.

By taking longer-term energy saving measures older homeowners will not only back up their green credentials, they’ll also save money. Meanwhile, under 25s can do more for the environment – as well as save money – by thinking of their own domestic energy use in the here and now, as well as the bigger picture. For example, during April’s cold snap just two in five put on another layer of clothing at home, while almost a third turned on the heating.

Whichever generation you are, and whatever your approach to ‘being green’, the good news is that npower can help you save energy and money.

From a new boiler to cavity wall insulation, if you are in receipt of certain benefits, there are a number of home improvements that are available free from npower, including installation.

And if you don’t qualify for free improvements, the government’s Green Deal offers a way to make energy saving changes to your home without all the costs having to be paid up front.

To find out more about these schemes, just visit

Comments on this article (2)

Catherine Simpson | commented on 02.11.15

I am interested in outside wall cavity. Thankyou

    Guy | commented on 10.11.15

    Hi Catherine, Could you pop your details over to us at and we'll ask one of the team to contact you. Thanks David

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